This research was conducted by Deborah Agostino at the Politecnico di Milano, Italy.
This study looked at tweets associated with a 2015 run of performances of Aida at La Scala in Milan. It extracted and downloaded all the tweets in English and Italian that mentioned the name of the …
This research was conducted by Angela Besana and Annamaria Esposito at IULM University, Italy
This paper describes how 'marketing and fundraising impact the economic performances of American symphony orchestras and opera houses’. Specifically, it looked at the way that the organisations make use of social media (Facebook, Twitter, LinkedIn, and …
This research was conducted by Loretta Ho, Blair Wheaton and Shyon Baumann at the University of Toronto, Canada
This paper seeks to understand how people acquire the tastes and habits that lead to an appreciation of classical music and opera. The researchers looked at people who had music lessons during …
This research was conducted by Andrea Baldin and three others at Copenhagen Business School, Denmark and Ca’ Foscari University of Venice, Italy
This paper looked at five years of box office data from Denmark to suggest a set of strategies for theatre managers to maximise attendance and revenue. These twin …
This research was conducted by Oliver Falck and three others at the University of Munich and other universities
This research looked at German data to demonstrate that cultural amenities play an important role in attracting highly skilled workers to a location. This leads to yet more highly skilled people moving …
This research was conducted by Emma Hall, Wayne Binney and Julian Vieceli at Deakin University and Swinburne University of Technology, Australia
This paper examines how performing arts companies can increase customer loyalty and attendance by utilising the marketing tool known as bundling. Loyalty and attendance can be increased by offering …
This research was conducted by Marta Zieba at the University of Limerick, Ireland.
This paper examines the effect of domestic and international tourism on theatre attendance in Austria. The paper takes data from 20 theatres over a 39 year period (from 1972 to 2011). The number of theatre …
This research was conducted by Donald J. Polzella and Jeremy S. Forbis at the University of Dayton, Ohio.
This paper investigated whether attending arts events – specifically, jazz, opera, or classical music concerts – made people more civically engaged. The authors found that those who attended these concerts were …
This research was conducted by Jani-Petri Laamanen at the University of Tampere, Finland
The paper reports an analysis of eight years of data from the box office of the Finnish National Opera. The research found that there was increased demand for tickets when the opera was new, of Finnish origin …