This research was conducted by Hyunjung Lee, Kyoungnam Catherine Ha and Youngseon Kim at the University of Hartford, Pacific Lutheran University, and Central Connecticut State University, USA.
This paper looked at the relationship between the amount spent by arts organisations in the United States and their levels …
This research was conducted by Russell Thomas Warne and Malisa M. Drake-Brooks at Utah Valley University, USA
When reading a review of a play, would you trust a blog post more than a newspaper article? How effective are advertisements and how do they influence how much you are willing to …
This research was conducted by Catherine L. Bachleda and Asmae Bennani at Al Akhawayn University, Ifrane, Morocco.
Are all museum dwellers conscientious introverts? Is a penchant for painting a mark of neuroticism? This study aimed to investigate how personality traits impact an individual’s interest in the visual arts. Here …
This research was conducted by Emma Hall, Wayne Binney and Julian Vieceli at Deakin University and Swinburne University of Technology, Australia
This paper examines how performing arts companies can increase customer loyalty and attendance by utilising the marketing tool known as bundling. Loyalty and attendance can be increased by offering …
This research was conducted by Marie-Pierre Pouly at the University of Limoges, France
Using Zadie Smith’s White Teeth (2000) as a case study, the author explores what makes for a ‘literary bestseller’: a seemingly contradictory cultural phenomenon which enjoys both serious scholarly attention and a mass market success. Based on …
This research was conducted by Nick Wilson at King's College London, UK
This paper looked at the phenomenon of ‘historically informed performance’ (performing classical music on period instruments and in original arrangements) and examines how it gained relative commercial success in the UK during the 1970s and 80s. The author …
This research was conducted by Hye-Kyung Lee at King's College London, UK
The paper looked at how marketing can inform the way that arts organisations respond to changing national policy that impacts upon their objectives and mission. The study was based on interviews with staff at four theatres in the …
This research was conducted by Miranda Boorsma at the University of Groningen, The Netherlands
This paper charts the theories that have underpinned arts marketing in the last 20 years. It suggests that incorporating contemporary aesthetic philosophy could lead to a radical shift in arts marketing practice. Rather than allowing either …