Fundraising in arts and culture

This section contains research about philanthropy, sponsorship and private giving (from individuals and corporations). Most of the studies offer insight into the motivations of philanthropists and corporate donors.

The summaries in this category are:

The potential dangers of corporate sponsorship

This research was conducted by Yuliya Shymko and Thomas Roulet at the University of Gent, Belgium and King’s College London, UK
Summary
There has been a great deal of discussion in the cultural sector about the types of relationships that exist (and should exist) between cultural institutions and corporate donors. Such […]

By |20 February 2017|

Crowdfunding follows traditional investment model

This research was conducted by Wesley Mendes-Da-Silva and four others at Fundaçao Getulio Vargas Business School and two other universities, Brazil
Summary
This paper examined crowdfunded music projects in Brazil, using data from the main crowdfunding site in the country: Catarse. By using an online platform, crowdfunding has the potential to […]

By |9 January 2017|

Corporate sponsors look for arts events and organisations that fulfil corporate objectives

This research was conducted by Normand Turgeon and Francois Colbert at HEC Montreal, Canada
Summary
This paper sets out a model to illuminate and explain the ways in which corporations decide to sponsor arts events or organisations. Even by 1992 the authors confidently stated that the ‘days of sponsorship decisions being made […]

By |16 April 2014|

Corporate sponsorship is about more than just marketing

This research was conducted by Roberta Comunian at the University of Southampton, UK [Now at King’s College London]

Summary
This paper looked at the ways in which corporations benefited by investing in the arts, and found that art and culture are now a significant component in the commercial value chain of the […]

By |11 April 2014|

Corporations donate to the arts to enhance their image and reputation

This research was conducted by Mark S. LeClair and Kelly Gordon at Fairfield University, USA
Summary
This paper illuminates the behaviour of corporate donors in the US and the motives that shape their decisions. The research found that donations to cultural organisations were a mechanism for supporting the advertising and marketing aims […]

By |11 April 2014|

Arts marketing needs to integrate a social impact dimension to satisfy stakeholders

This research was conducted by Hye-Kyung Lee at King’s College London, UK
Summary
The paper looked at how marketing can inform the way that arts organisations respond to changing national policy that impacts upon their objectives and mission. The study was based on interviews with staff at four theatres in the UK. […]

By |10 April 2014|

Arts organisations should target employees to garner corporate support

This research was conducted by Jenny Harrow, Paul Palmer and Mariana Bogdanova at the City University London, UK
Summary
This paper examined the practices and rhetoric of corporations who made substantial charitable donations in the aftermath of the 2004 Asian Tsunami. They found that, overall, there was no clear relationship between the […]

By |16 March 2014|